Non Medical Home Care Business Plan Template [Updated 2023]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [Location] and its surrounding areas.

The community of [Location] has thousands of retired, elderly adults who require a greater need of attention. Many of the aging community would prefer to receive their non-medical care in the comfort of their own home rather than in an assisted living facility.

A demographic profile of this market is as follows:

Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following customer segments:

  • Elderly individuals: We will primarily market to elderly individuals who are struggling to complete basic tasks but don’t want to move to a nursing home or assisted care facility.
  • Families of elderly individuals: Sometimes our customers don’t realize how much they are struggling or that they need some extra care. However, this is usually evident to their family members. Therefore, we will also market to families with aging relatives.
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