IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas.
The community of [Location] has thousands of retired, elderly adults who require a greater need of attention. Many of the aging community would prefer to receive their non-medical care in the comfort of their own home rather than in an assisted living facility.
A demographic profile of this market is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following customer segments:
- Elderly individuals: We will primarily market to elderly individuals who are struggling to complete basic tasks but don’t want to move to a nursing home or assisted care facility.
- Families of elderly individuals: Sometimes our customers don’t realize how much they are struggling or that they need some extra care. However, this is usually evident to their family members. Therefore, we will also market to families with aging relatives.