Non-Emergency Medical Transportation Business Plan [Updated 2024]

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V. Competitive Analysis


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Direct & Indirect Competitors

Transport & Care Services – direct competitor
This company offers non-emergency medical transportation within the same 50-mile radius as [Company Name]. Rural pick up and return trips are offered, albeit with limited daytime service only. Clients are quoted a single round-trip transportation fee, whether the trip is one-way or round-trip. Discount packages are not offered.

Care4You Transportation – direct competitor
This direct competitor has the singular focus of hospital pick-up or return service. As such, focused advertising is directed to hospital patients or other in-patient/out-patient customer segments. Rural customer service is not offered, although stretcher/gurney services to in-city destinations are available. Packages are not offered for customers who require regular service or return trips to the hospital.

LimoTransportation Company – indirect competitor
A luxurious limousine service offers non-emergency medical transportation within the same 50-mile radius as [Company Name]. While the same geographics apply to both companies, the services offered are different: LimoTransportation does not offer any seating for wheelchair-bound or lie-down capabilities for stretcher-bound clients, as does [Company Name]. The company offers packages for multiple party trips or uses; including bachelor party bus usage and other event-related travel packages.

Competitive Advantage

[Company Name] has several advantages over its competition. These advantages include:

  • Creation of the “Client Care Package”, offering bundled discounted packages of round-trip transportation services for on-going clients.
  • Creation and implementation of the “10-Point Client Care System”, a complete checklist in pick-up, transportation, and safe delivery of primary clients and support personnel.
  • Company-wide initiative to bring together the primary client, support personnel, family members, and administrative staff in the creation of a “team” to facilitate the safe and comfortable non-emergency medical transport via [Company Name].
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