VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offers the best drinks at an affordable price
- Has a convenient location that offers a place to dance and drink
- Premiere clubbing experience
- Provides excellent customer service
[Company Name] expects its target market to be individuals living, working and going to school within a 20 mile radius and living within a 10-mile radius of the nightclub. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the restaurant.
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in local newspapers, local tv shows, and sponsor community events in order to gain awareness.
Since the company’s main target market is students and young adults, raising [Company Name’s] online visibility will help in bringing people to the club.
Before opening the restaurant, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.
[Company Name] pricing will be moderate so customers feel they receive great value when patronizing the club. Pricing will be higher than [Competitor 1], and on par with [Competitor 2].