IV. Customer Analysis
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name’s] primary target market are college students and young professionals in [Location] and its surrounding areas.
The precise demographics of the town in which our retail location resides is as follows:
|African American / Black||865||3%|
|American Indian / Alaskan Native||108||<1%|
|Asian / Pacific Islander||9,968||38%|
|Other US (44 states and DC)||9 47||4%|
|Other Countries (63 countries)||6 74||3%|
|Percent of Undergrads age 25 or Older||6%|
We will primarily target these three customer segments:
- College Students: The establishment will be located near a major university and tailor its services and products for its target customer
- Local office workers and young professionals: Approximately 5,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent the establishment from 5:00pm on.
- Local residents: Approximately 25,000 residents live near the surrounding area and a majority will frequent the establishment.