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Nightclub Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name’s] primary target market are college students and young professionals in [Location] and its surrounding areas.

The precise demographics of the town in which our retail location resides is as follows:

UNDERGRADUATE PROFILE  
TOTAL ENROLLMENT25,928
GENDER
Women14,34955%
Men11,57945%
RACE ETHNICITY
African American / Black8653%
American Indian / Alaskan Native108<1%
Asian / Pacific Islander9,96838%
Hispanic3,81215%
International1,0754%
White8,86134%
Race/Ethnicity unknown1,2395%
GEOGRAPHIC DISTRIBUTION
California24,30794%
Other US (44 states and DC)9 474%
Other Countries (63 countries)6 743%
AGE
Average age21
Percent of Undergrads age 25 or Older6%

Customer Segmentation

We will primarily target these three customer segments:

  • College Students: The establishment will be located near a major university and tailor its services and products for its target customer
  • Local office workers and young professionals: Approximately 5,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent the establishment from 5:00pm on.
  • Local residents: Approximately 25,000 residents live near the surrounding area and a majority will frequent the establishment.
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