VII. Operations
[Company Name] will carry out its sales operations through phone calls and visits to customer offices. The sales manager will increasingly direct sales activities, although [Founder’s Name] will be heavily involved at first.
The assistant manager will run the day-to-day operations of the farm, including scheduling and assigning the work of farm hands, sourcing and purchasing spores/spawn and substrate, keeping the company’s books, maintaining legal licenses, handling insurance and ensuring that the company meets government regulations. He will contact specialists for equipment repairs when needed.
Inoculation and harvesting work by the farm hands will be from sunrise to sunset. Work will include preparing substrate for inoculation, tending to growing conditions, harvesting, and packaging mushrooms.
Milestones
[Company Name]’s long term goal is to become the highest quality mushroom cultivator in the [region] area. We seek to do this by ensuring customer satisfaction and developing a loyal and successful clientele.
The following are a series of steps that will lead to this long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:
| Date | Milestone |
|---|---|
| [Date 1] | Close on purchase of land |
| [Date 2] | Design and build out [Company Name] farm buildings |
| [Date 3] | Hire and train initial staff |
| [Date 4] | Kickoff of promotional campaign with targeted cold calls |
| [Date 5] | Produce first harvest |
| [Date 6] | Reach break-even |
