IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve regional distributors of fresh produce. Some products may be sold directly to manufacturers in the local area as inputs for the production of other goods.
These businesses typically gross from $5 million to $50 million in annual revenues and source their supplies from within a 100 mile radius of their facilities.
Distributors and manufacturers of food products in the region see growth in interest in meat alternative products and are in need of ingredients for suppliers. Consumers show increased demand for these products at stores.
Customer Segmentation
The Company will primarily target the following two customer segments:
- Regional Produce Distributors: Produce distributors source fresh mushrooms from cultivators, and sell them to food manufacturers who process, package and sell the products.
- Restaurants: High-end restaurants and farm-to-table chefs work directly with local farms to source the freshest mushrooms, and the widest variety.
- End Consumers: Consumers are increasingly interested in purchasing mushrooms directly from cultivators, because this provides access to a greater variety of mushrooms than they might otherwise find at the grocery store.
