II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name], located in [insert location here] is a new mushroom farm providing a variety of fresh mushrooms to regional distributors. [Company Name] is headed by [Founder’s Name], an experienced farm manager. Initially, one greenhouse will be devoted to growing white button and Portabello mushrooms, and the other greenhouse will be used for expanding into Maitake and Shiitake cultivation once the farm is well-established.
While [Founder’s Name] has been in the farming business for some time, it was in [month, year] that he decided to launch [Company Name]. Specifically, during this time, [Founder] met with a former friend and independent mushroom farm owner in South Dakota who has had tremendous success. After discussing the business at length, [Founder’s Name] clearly understood that a similar farm would enjoy significant success in his hometown.
Specifically, the customer demographics and competitive situations experienced by his friend in South Dakota were so similar to those in his hometown that he knew the business would work. After surveying the local market, [Founder’s name] established [Company Name].
[Company Name]’s History
Upon returning from South Dakota, surveying the local customer base, and finding potential land to start the mushroom farm, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
The business is currently being run from [Founder’s Name] home property, but once the land is purchased and [Company Name]’s facilities are finalized, all operations will be run from there.
Since incorporation, the Company has achieved the following milestones:
- Found land and negotiated rate
- Developed the company’s name, logo and website located at [website]
- Determined building, equipment and fixture requirements
- Begun recruiting key employees
[Company Name]’s Products
[Founder’s Name] will be able to provide customers with the following products:
- White button mushrooms
- Crimini Mushrooms
- Portobella Mushrooms
