You can download the Mobile App business plan template (including a full, customizable financial model) to your computer here.
The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering a wide variety of food-focused material for app users
- Making the experience of dining and cooking fun and easy
- Providing excellent customer service, with dedicated customer service representatives
The Company’s promotions strategy to reach the target market of foodies includes:
We will contact food magazines, food sections of newspapers, and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
Search Engine Optimization
The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. The original website designer will use knowledge of search engine optimization to orient the website’s content towards this end and begin a program of link exchange to move up the search engine rankings (particularly Google). Ongoing search engine optimization of this type will be executed by an experienced SEO firm contracted on a monthly basis.
Pay-Per Click Advertising
Additionally, [Company Name] will use highly-focused, specific keywords to draw traffic to its website through text pay-per click advertising on Google Adwords and banner ads on other appropriate websites (brokered by Google or another ad placement company). Advertisements will be targeted at potential clients who will find our content-rich site to be a valid resource and applicable to their interests, rather than an interruption or distraction.
[Company Name] willpublish a monthly email newsletter to tell customers about trends in food and offer other articles and columns of interest to customers. Email addresses will be gathered from users who opt-in when using the website and the email newsletters will support the brand of the site as an expert in food-related recommendations. In addition, emails presenting exciting new offers or products may be sent as often as once a week to customers who have opted-in to keep them informed of the latest information on the website.
[Company Name] will initially advertise in food magazines and newspaper food sections in order to gain awareness.
[Company Name] pricing will be appropriate for the marketplace. That is, they will be priced similar to other mobile applications with similar offerings.