Mobile App Business Plan Template [Updated 2023]

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V.Competitive Analysis

You can download the Mobile App business plan template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following are expected to be the key competitors for [Company Name] due to their current brand and resources:


Tastemade is an app for the food lover who also loves to travel. Through a network of “Tastemakers” in 22 cities around the world, Tastemade offers short, one or two minute videos showcasing the coolest places for food lovers. You can also use the app to make your own videos during your travels and creates lists of the places you’ve been and want to see.

Local Eats

Local Eats doesn’t list every restaurant possible. Instead, it focuses on the best of the bunch with editors considering ratings from magazines, newspapers, and dining sites to work out what should be suggested. Its curated list manner means you don’t have to work your way through the poor restaurants to get to the good. The app focuses on local restaurants too rather than including national chains.

Restaurant Finder

Restaurant Finder doesn’t stop at covering the USA and Canada, with plenty of restaurants to find across Europe, as well as Australia, Brazil, Malaysia, and other countries. In each case, it’s easy to find places near your location, plus there are extensive reviews for them all, ensuring you can always find somewhere tasty to eat locally. It’ll even give you the heads up on nearby grocery stores if there aren’t any convenient restaurants or bars near.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Niche Market Focus:By serving the niche market of foodies, [Company Name] will be able to focus its products and content on the needs of these customers more so than larger, entrenched competitors.
  • Relationships: [Founder’s Name] and the technology director know many of the best programmers and mobile application development companies. As such, it will be relatively easy for us to build the app’s functionality.
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