II. Company Overview
This Section's Contents
You can download the Mobile App business plan template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], headquartered at [insert location here] is a creative mobile application that helps you find restaurants, culinary events and other cool foodie gatherings. It’s a unique guide based on eating, drinking and other recommendations from chefs and sommeliers. Recommendations range from special occasion restaurants to neighborhood dive bars to high-end farmer’s markets.
[Company Name]will offer a wide variety of insider recommendations from the food industry’s most trustworthy chefs, sommeliers, writers, restauranteurs, bartenders and food artisans. Recommendation include:
- Restaurants
- Bars
- Grocery Stores
- Farmer’s Markets
- Meat and Seafood Shops
- Delis
- Bakeries
- Coffee
[Company Name]is led by [Founder’s Name] who has been in the mobile application business for 10 years. While [Founder] has never run a mobile application himself, he was previously director of strategic development for mobile app company devoted to food. As such [Founder] has an in-depth knowledge of the business as well as the needs of foodies, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
It was apparent to [Founder’s Name] that an unserved market need existed for the product. Furthermore, after surveying publishers of content, this theory was proven.
[Company Name]’s History
After surveying publishers of mobile applications, chefs, restauranteurs and sommeliers, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected a technology director with project management experience in the development of mobile applications.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and placeholder website located at www…
- Determined the list of products to be offered
- Determined equipment and development requirements
- Identified three potential mobile application development companies and solicited proposals from them
[Company Name]’s Products
Recommendation include:
- Restaurants
- Bars
- Grocery Stores
- Farmer’s Markets
- Meat and Seafood Shops
- Delis
- Bakeries
- Coffee
Below is [Company Name]’s initial product list. As you can see all items are classified under the following main categories:
- Recommendations- Includes the following categories: Restaurants, Bars, Grocery Stores, Farmer’s Markets, Meat and Seafood Shops, Delis, Bakeries and Coffee
- Industry News – Includes press releases, news articles and announcements
- Recipes – includes industry insiders’ top recipes
- Original Content – Articles and blog for [Company Name]
Technology Platform
[Company Name] will be built for iPhone and Android. Its modern, flat design has been optimized for iOS7. Other features include:
- Powerful resting API
- Security
- Full social network capabilities
- Push notifications
- Real-time chat, sharing map location and voice messaging
