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Mobile App Business Plan Template [2020 Updated]

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II. Company Overview


You can download the Mobile App business plan template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], headquartered at [insert location here] is a creative mobile application that helps you find restaurants, culinary events and other cool foodie gatherings. It’s a unique guide based on eating, drinking and other recommendations from chefs and sommeliers. Recommendations range from special occasion restaurants to neighborhood dive bars to high-end farmer’s markets.

[Company Name]will offer a wide variety of insider recommendations from the food industry’s most trustworthy chefs, sommeliers, writers, restauranteurs, bartenders and food artisans. Recommendation include:

  • Restaurants
  • Bars
  • Grocery Stores
  • Farmer’s Markets
  • Meat and Seafood Shops
  • Delis
  • Bakeries
  • Coffee

[Company Name]is led by [Founder’s Name] who has been in the mobile application business for 10 years. While [Founder] has never run a mobile application himself, he was previously director of strategic development for mobile app company devoted to food. As such [Founder] has an in-depth knowledge of the business as well as the needs of foodies, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

It was apparent to [Founder’s Name] that an unserved market need existed for the product. Furthermore, after surveying publishers of content, this theory was proven.

[Company Name]’s History

After surveying publishers of mobile applications, chefs, restauranteurs and sommeliers, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected a technology director with project management experience in the development of mobile applications.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and placeholder website located at www…
  • Determined the list of products to be offered
  • Determined equipment and development requirements
  • Identified three potential mobile application development companies and solicited proposals from them
    [Company Name]’s Products

Recommendation include:

  • Restaurants
  • Bars
  • Grocery Stores
  • Farmer’s Markets
  • Meat and Seafood Shops
  • Delis
  • Bakeries
  • Coffee

Below is [Company Name]’s initial product list. As you can see all items are classified under the following main categories:

  1. Recommendations- Includes the following categories: Restaurants, Bars, Grocery Stores, Farmer’s Markets, Meat and Seafood Shops, Delis, Bakeries and Coffee
  1. Industry News  – Includes press releases, news articles and announcements
  1. Recipes – includes industry insiders’ top recipes
  1. Original Content – Articles and blog for [Company Name]

Technology Platform

[Company Name] will be built for iPhone and Android. Its modern, flat design has been optimized for iOS7. Other features include:

  • Powerful resting API
  • Security
  • Full social network capabilities
  • Push notifications
  • Real-time chat, sharing map location and voice messaging
Mobile App Business Plan Template [2020 Updated]
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