VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Client-focused virtual real estate services, where the company’s interests are aligned with the customer
- Service built on long-term relationships and personal attention
- Big-firm expertise in a small-firm environment
Promotions Strategy
[Company Name] expects its target market to be individuals and businesses who are interested in the metaverse. Our strategy to reach this target market will consist of exclusively digital marketing strategies. The company’s promotions strategy to reach these individuals includes:
Website/SEO
[Company Name] will invest in developing a professional website that displays all of the features offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.
Advertisement
Digital advertisements are an excellent strategy for businesses to connect with their audience. The company will advertise its offerings on popular digital publications, blogs, partner websites, and news websites.
SEM
The company will invest in search engine marketing to produce ads to reach our target audience when they search relevant search terms.
Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied clients. The company will use recommendations, online reviews, and word-of-mouth marketing to grow its customer base through the network of its existing customers.
Pricing Strategy
[Company Name]’s will rely on standard industry rates when pricing its virtual properties. We will price our properties moderately in order to neither be perceived as a luxury nor a discount virtual real estate broker.
