II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new medical aesthetics spa located in [location]. Our mission is to help local residents restore their natural beauty with the help of noninvasive medical treatments. We offer a variety of medical aesthetics services, including microdermabrasion, laser hair removal, and body contouring. We aim to be the #1 medical spa that the residents of [location] can depend on for all their beauty care needs.
[Company Name] is led by [Founder’s Name], who has been in the medical aesthetics industry for [X] years. Throughout this time, she has worked for other local medical spas, providing a variety of treatments to hundreds of clients. However, she yearned to run a business of her own. Therefore, she found an underserved market in [location] and set out to start a medical spa in that location.
[Company Name]’s History
After conducting the research needed to establish a medical spa, [Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-corporation.
The business is currently being run out of [Founder’s Name]’s home office, but once the lease on [Company Name]’s spa location is finalized, all operations will be run from there.
Since incorporation, [Company Name] has achieved the following milestones:
- Found a commercial space for the spa and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Hired an interior designer for the decor and furniture layout
- Determined equipment and fixture requirements
- Begun recruiting key employees with previous beauty experience
[Company Name]’s Products/Services
[Company Name] provides a variety of medical aesthetics services to keep our customers looking and feeling their best. Some example services that we offer include, but are not limited to:
- Body contouring
- Chemical peels
- Laser hair removal
- Cellulite reduction
- Wrinkle reduction
- Skin tightening
- Microdermabrasion
In addition to these services, there will be a selection of beauty products for sale by the front reception counter that will help our customers maintain their appearance.
