Medical Aesthetics Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new medical aesthetics spa located in [location]. Our mission is to help local residents restore their natural beauty with the help of noninvasive medical treatments. We offer a variety of medical aesthetics services, including microdermabrasion, laser hair removal, and body contouring. We aim to be the #1 medical spa that the residents of [location] can depend on for all their beauty care needs.

[Company Name] is led by [Founder’s Name], who has been in the medical aesthetics industry for [X] years. Throughout this time, she has worked for other local medical spas, providing a variety of treatments to hundreds of clients. However, she yearned to run a business of her own. Therefore, she found an underserved market in [location] and set out to start a medical spa in that location.

[Company Name]’s History

After conducting the research needed to establish a medical spa, [Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-corporation.

The business is currently being run out of [Founder’s Name]’s home office, but once the lease on [Company Name]’s spa location is finalized, all operations will be run from there.

Since incorporation, [Company Name] has achieved the following milestones:

  • Found a commercial space for the spa and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website located at [website]
  • Hired an interior designer for the decor and furniture layout
  • Determined equipment and fixture requirements
  • Begun recruiting key employees with previous beauty experience

[Company Name]’s Products/Services

[Company Name] provides a variety of medical aesthetics services to keep our customers looking and feeling their best. Some example services that we offer include, but are not limited to:

  • Body contouring
  • Chemical peels
  • Laser hair removal
  • Cellulite reduction
  • Wrinkle reduction
  • Skin tightening
  • Microdermabrasion

In addition to these services, there will be a selection of beauty products for sale by the front reception counter that will help our customers maintain their appearance.

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