I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new medical aesthetics spa located in [location]. Our mission is to help residents restore their natural beauty with the help of noninvasive medical treatments. We offer a variety of medical aesthetics services, including microdermabrasion, laser hair removal, and body contouring. We aim to be the #1 medical spa that the residents of [location] can depend on for all their beauty care needs.
Services
[Company Name] provides a variety of medical aesthetics services to keep our customers looking and feeling their best. Some example services that we offer include, but are not limited to:
- Body contouring
- Chemical peels
- Laser hair removal
- Cellulite reduction
- Wrinkle reduction
- Skin tightening
- Microdermabrasion
In addition to these services, there will be a selection of beauty products for sale by the front reception counter that will help our customers maintain their appearance.
Customer Focus
[Company Name] will primarily serve residents living within 10 miles of our location. The demographics of these customers are as follows:
- 42,521 residents
- Average income of $65,900
- 58.9% married
- 55% female
- 49.6% in Mgt./Professional occupations
- Median age: 38 years
These demographics serve our company well. Traditionally, the customers that are most interested in medical spas are upper-class females who are middle-aged or older. The demographics above show that many of the residents of [location] fall into this target market.
Management Team
[Company Name] is led by [Founder’s Name], who has been in the medical aesthetics industry for [X] years. Throughout this time, she worked for other local medical spas, providing a variety of treatments to hundreds of clients. This has given her the experience and skills to succeed in her own medical spa business.
Furthermore, many of her pre-existing clients have agreed to frequent her new business, which gives [Company Name] a solid starting client base. Though she has never run a medical spa of her own, she will hire personnel to help her manage the operations, financing, and marketing sides of the business.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- Our location is in a high-volume area with easy access from multiple residential and commercial district zones.
- The management team has a track record of success in the medical aesthetics industry.
- The medical spa business is a proven business and has succeeded in communities throughout the United States.
- [Founder’s Name] has a starting client base that she has built up through her years of working for other medical spas.
Financial Highlights
[Company Name] is currently seeking $470,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $250,000
- Medical equipment and supplies: $100,000
- Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
