Medical Aesthetics Business Plan Template [Updated 2024]

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I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a new medical aesthetics spa located in [location]. Our mission is to help residents restore their natural beauty with the help of noninvasive medical treatments. We offer a variety of medical aesthetics services, including microdermabrasion, laser hair removal, and body contouring. We aim to be the #1 medical spa that the residents of [location] can depend on for all their beauty care needs.


[Company Name] provides a variety of medical aesthetics services to keep our customers looking and feeling their best. Some example services that we offer include, but are not limited to:

  • Body contouring
  • Chemical peels
  • Laser hair removal
  • Cellulite reduction
  • Wrinkle reduction
  • Skin tightening
  • Microdermabrasion

In addition to these services, there will be a selection of beauty products for sale by the front reception counter that will help our customers maintain their appearance.

Customer Focus

[Company Name] will primarily serve residents living within 10 miles of our location. The demographics of these customers are as follows:

  • 42,521 residents
  • Average income of $65,900
  • 58.9% married
  • 55% female
  • 49.6% in Mgt./Professional occupations
  • Median age: 38 years

These demographics serve our company well. Traditionally, the customers that are most interested in medical spas are upper-class females who are middle-aged or older. The demographics above show that many of the residents of [location] fall into this target market.

Management Team

[Company Name] is led by [Founder’s Name], who has been in the medical aesthetics industry for [X] years. Throughout this time, she worked for other local medical spas, providing a variety of treatments to hundreds of clients. This has given her the experience and skills to succeed in her own medical spa business.

Furthermore, many of her pre-existing clients have agreed to frequent her new business, which gives [Company Name] a solid starting client base. Though she has never run a medical spa of her own, she will hire personnel to help her manage the operations, financing, and marketing sides of the business.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • Our location is in a high-volume area with easy access from multiple residential and commercial district zones.
  • The management team has a track record of success in the medical aesthetics industry.
  • The medical spa business is a proven business and has succeeded in communities throughout the United States.
  • [Founder’s Name] has a starting client base that she has built up through her years of working for other medical spas.

Financial Highlights

[Company Name] is currently seeking $470,000 to launch. Specifically, these funds will be used as follows:

  • Store design/build: $250,000
  • Medical equipment and supplies: $100,000
  • Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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