V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following companies are popular within the meal prep industry and, therefore, directly or indirectly compete with [Company Name].
EveryPlate
EveryPlate offers all the services and perks of a meal kit delivery service at a fraction of the cost. With every serving costing just about $5, it’s the most affordable option for those looking for easy, delicious meals. Customers can expect a lot of delicious comfort food from this meal delivery service, such as meatloaf, burgers, and pasta dishes. However, EveryPlate offers a very limited selection of recipes each week. Furthermore, the company has very few options for customers with food allergies and does not use organic ingredients.
HelloFresh
HelloFresh is perhaps the king of meal prep delivery companies. It offers a much larger variety of meals than other competitors and caters to customers that have diet restrictions and allergies. And unlike many other companies, HelloFresh allows customers to make substitutions to their recipes. Though HelloFresh has many reasons to be popular, it does not offer organic ingredients nor has many gourmet options on its menus.
Blue Apron
Blue Apron offers a number of weekly menu items based on the meal plan that customers choose. Meal plan options include a Signature plan, a Vegetarian plan, and a Wellness plan, which features nutritionist-approved, carb-conscious recipes. Customers can also choose how many recipes they want each week (two to four) and how many servings they need for each recipe (two to four). The prices vary depending on the plan chosen by the customer but start as little as $8/serving. However, Blue Apron does not include vegan or organic recipes, and the menu is limited to just eight meal options each week.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include the following:
- 100% Natural/Organic/High-Quality Ingredients: [Company Name] will offer 100% organic and high-quality ingredients in every recipe.
- Management: Our management team has years of experience in the food industry that will help our meal kit delivery company thrive.
- Customer-Oriented Service: We will create and tweak our menus based on customer feedback and preferences. [Company Name] plans to offer more variety and better quality meals that will keep customers coming back for more.
