Meal Prep Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve any U.S. customers who are interested in organic and healthy eating. We expect this customer base to primarily be young to middle-aged adults in the middle and upper classes.

Customer Segmentation

We will primarily target the following three customer segments:

  • Affluent individuals: Since organic ingredients are harder to get and can be fairly expensive, we expect affluent individuals to be the customer segment most willing to pay our prices.
  • Millennials: Millennials tend to care the most about healthy living. They are most likely to shop for organic ingredients and take great care to make healthy, nutritious meals. Therefore, they are the most likely generation to purchase our meal kits.
  • Gen-Z: Gen-Z comes right behind millennials as the second most likely generation to care about organic ingredients and healthy living. Therefore, we expect this generation to make up a large chunk of our customer base.
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