Meal Prep Business Plan Template [Updated 2024]

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III. Industry Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The meal kit industry has taken off in the past decade. Many people want healthy cooking, but don’t have the time or patience to follow extremely detailed recipes. Furthermore, many ingredients come in enormous portion sizes at the grocery store, so many people end up wasting food on their journey to eating healthier.

Prepared meal kits address these issues. Since all the ingredients are prepped and packed together, all the customer has to do is put them together and cook the meal. And since each ingredient is pre-portioned before being packaged, no food or ingredient is wasted throughout the process.

The data shows that all these advantages put the meal kit industry in great demand. According to research, the meal kit delivery industry was valued at $15.21 billion dollars and is expected to grow at an annual rate of 17.4% over the next 5 years. This is tremendous growth for any industry and shows just how much people love these services.

Furthermore, many people are more than willing to pay extra for food that is organic and healthy. According to Pan American Life, 83% of US citizens opt for organic options at least some of the time. With the convenience of a meal kit delivery service, there is a huge customer base that will be interested in this convenient, healthy option. Therefore, it is a great time to develop a prepared meal kit service that focuses solely on organic ingredients and recipes.

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