I. Executive Summary
This Section's Contents
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Products Served
[Company Name] will ship meal kits with organic ingredients to customers so they can make a variety of fresh and healthy meals in their homes. Our website will showcase a variety of meal options to choose from, and the options will change every week. A few example recipes from our initial menu include:
- Sicilian Penne
- Mediterranean Panini
- Black Bean and Corn Burrito Bowl
- Sweet Potato Fajitas
- White Cheddar Burgers
- Thai Coconut Curry Chicken
In addition to focusing on organic ingredients, [Company Name] will also offer vegetarian and vegan options and allow substitutions and alterations for those with common food allergies.
Customer Focus
[Company Name] will serve a wide customer base across the United States. Our meals will attract those who are interested in healthy living and consuming food that is 100% organic. Therefore, we expect our customer base to primarily be affluent millennials or members of Gen-Z, which are the generations most interested in organic and healthy eating.
Management Team
[Company Name] is led by [Founder’s Name], who has been a chef for [X] years. During her career, she has cooked hundreds of healthy and organic recipes for five-star restaurants in the [location] area. She now wants to take her skills and knowledge and apply them to meals that customers can cook in the comfort of their homes.
Though [Founder’s Name] has never run a business herself, she will hire others to help her run the management and operations sides of the company.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- [Company Name] will focus on providing recipes made with organic ingredients, which most other meal prep companies do not provide.
- The founder has a track record of success in the restaurant industry and can apply her skills and experience to this new business.
- The meal prep delivery industry is a proven business and has succeeded across the globe.
- Market trends such as healthy and organic living support our business opportunity, as well as growing awareness about the obesity epidemic and the repercussions of non-nutritious eating.
Financial Highlights
[Company Name] is currently seeking $400,000 to launch. Specifically, these funds will be used as follows:
- Kitchen design/build: $150,000
- Equipment and supplies: $100,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
---|---|---|---|---|---|
Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
Net Profit Margin | 25% | 31% | 31% | 32% | 35% |