Meal Prep Business Plan Template [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Products Served

[Company Name] will ship meal kits with organic ingredients to customers so they can make a variety of fresh and healthy meals in their homes. Our website will showcase a variety of meal options to choose from, and the options will change every week. A few example recipes from our initial menu include:

  • Sicilian Penne
  • Mediterranean Panini
  • Black Bean and Corn Burrito Bowl
  • Sweet Potato Fajitas
  • White Cheddar Burgers
  • Thai Coconut Curry Chicken

In addition to focusing on organic ingredients, [Company Name] will also offer vegetarian and vegan options and allow substitutions and alterations for those with common food allergies.

Customer Focus

[Company Name] will serve a wide customer base across the United States. Our meals will attract those who are interested in healthy living and consuming food that is 100% organic. Therefore, we expect our customer base to primarily be affluent millennials or members of Gen-Z, which are the generations most interested in organic and healthy eating.

Management Team

[Company Name] is led by [Founder’s Name], who has been a chef for [X] years. During her career, she has cooked hundreds of healthy and organic recipes for five-star restaurants in the [location] area. She now wants to take her skills and knowledge and apply them to meals that customers can cook in the comfort of their homes.

Though [Founder’s Name] has never run a business herself, she will hire others to help her run the management and operations sides of the company.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • [Company Name] will focus on providing recipes made with organic ingredients, which most other meal prep companies do not provide.
  • The founder has a track record of success in the restaurant industry and can apply her skills and experience to this new business.
  • The meal prep delivery industry is a proven business and has succeeded across the globe.
  • Market trends such as healthy and organic living support our business opportunity, as well as growing awareness about the obesity epidemic and the repercussions of non-nutritious eating.

Financial Highlights

[Company Name] is currently seeking $400,000 to launch. Specifically, these funds will be used as follows:

  • Kitchen design/build: $150,000
  • Equipment and supplies: $100,000
  • Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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