II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a new, upscale massage therapy services focusing on providing professional massage therapy treatments and services in a relaxing environment. It will showcase a well-designed interior as well as a full-featured waiting area equipped with a relaxing lounge and refreshments. [The Company] also sells a variety of premium essential products which will be on display in the waiting room.
[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has been in the massage therapy business for some time and will apply all of her industry learnings to this new business concept.
At [Company name], we truly care for all our clients. Our staff will also be highly-trained professionals to ensure exceptional service.
[Company Name]’s History
Upon surveying the local customer base, and finding a potential location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
Since incorporation, the Company has achieved the following milestones:
- Found location and signed Letter of Intent to lease it
- Developed the company’s name, logo and website
- Hired an interior designer for the decor and layout
- Determined equipment and fixture requirements
- Begun recruiting key employees with previous massage therapy experience
[Company Name]’s Products/Services
Specialists will provide the following services for both men and women:
- Therapeutic Massage
- Deep Tissue Massage
- Hot Stone Massage
- Relaxation Massage
The company will also sell a variety of high-end massage and beauty products.