Massage Therapy Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here] is a new, upscale massage therapy services focusing on providing professional massage therapy treatments and services in a relaxing environment. It will showcase a well-designed interior as well as a full-featured waiting area equipped with a relaxing lounge and refreshments. [The Company] also sells a variety of premium essential products which will be on display in the waiting room.

[Company Name] was founded by [Founder’s Name]. [Founder’s Name] has been in the massage therapy business for some time and will apply all of her industry learnings to this new business concept.

At [Company name], we truly care for all our clients. Our staff will also be highly-trained professionals to ensure exceptional service.

[Company Name]’s History

Upon surveying the local customer base, and finding a potential location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

Since incorporation, the Company has achieved the following milestones:

  • Found location and signed Letter of Intent to lease it
  • Developed the company’s name, logo and website
  • Hired an interior designer for the decor and layout
  • Determined equipment and fixture requirements
  • Begun recruiting key employees with previous massage therapy experience

[Company Name]’s Products/Services

Specialists will provide the following services for both men and women:

  • Therapeutic Massage
  • Deep Tissue Massage
  • Hot Stone Massage
  • Relaxation Massage

The company will also sell a variety of high-end massage and beauty products.

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