IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve local businesses and the community residents of [Location] and its surrounding areas. The demographics of this area are as follows:
- 224,813 residents
- 15,000 businesses
- Average income of $62,000
- 27% married
- Median age of 36 years
Customer Segmentation
[Company Name] will primarily target the following customer segments:
- Local businesses: Multiple local industries depend on machining and manufacturing services to help them build machines and other products. We expect most of our business to come from local establishments across a dozen or more industries.
- Individuals: Everyone could benefit from working with a professional machinist from time to time. Whether it be a repair job or a custom fabrication, we will always offer our services to individuals who have needs for our services.
