Machine Shop Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve local businesses and the community residents of [Location] and its surrounding areas. The demographics of this area are as follows:

  • 224,813 residents
  • 15,000 businesses
  • Average income of $62,000
  • 27% married
  • Median age of 36 years

Customer Segmentation

[Company Name] will primarily target the following customer segments:

  • Local businesses: Multiple local industries depend on machining and manufacturing services to help them build machines and other products. We expect most of our business to come from local establishments across a dozen or more industries.
  • Individuals: Everyone could benefit from working with a professional machinist from time to time. Whether it be a repair job or a custom fabrication, we will always offer our services to individuals who have needs for our services.
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