IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [Location] and the immediately surrounding areas as well as those who work in [Location].
The area we serve is populated mostly by the middle- and upper-middle class; as a result, they have both the need for loan officer services and the means to pay for it.
Customer Segmentation
[Company Name] will primarily target the following customer segments:
- Families: Families are the most common demographic looking for a new home. Therefore we expect most of our interactions to be with families who are looking for the perfect home to create memories in.
- Professionals: People in professional occupations have the income to get a mortgage and buy a home. Therefore we expect most of our target demographic will come from professional occupations.
- Young Couples: After young couples are together for a while or get married, they are ready to settle into a permanent home. This demographic typically doesn’t have an extensive credit history and is buying a home for the first time. Therefore, they have the greatest need for a loan officer.