II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] provides a professional all-season lawn care service for suburban residences in [Location]. It also offers its services to various businesses in the area that need landscaping and lawn maintenance.
The company was founded by [Founder’s Name] in [Year established]. [First Name] started the company with a vision to help the local community see the beauty of professional landscaping and how important it is for the environment.
They are not only experts in decorative landscaping, but also in vegetable gardening and sprinkler systems. They also specialize in lawn problems; from weeds, crab gass, or dry grass in summer.
[Company Name]’s History
[Founder’s Name], the founder of [Company Name] started very young in the landscaping and lawn care business. Ever since [First Name] was still in his college years, he was working part time in a small landscaping company and earning a few bucks off of the lawnmower he has borrowed from his neighbor. Only in [Month and Year established], did he realize that this is what he wanted to persue, to start his own lawn care business that cares for the environment and the community.
Through years of hard work and practice, he/she was able to grow his/her business to be one of the most popular all-season landscaping businesses in [Location] and is looking to expand to surrounding areas in the coming years.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at [Add Website]
- Built a local office in [Insert location]
- Determined equipments and inventory requirements
- Gathered local contacts and potential clients
- Employed a team that handles all the administrative and marketing aspects of the business.
- Employed full time expert landscapers
[Company Name]’s Products/Services
Below is [Company Name]’s initial services list:
- Landscape design
- Arborist Services
- Tree Trimming and Stump removal
- Commercial Landscaping
- Residential lawn care
- Weed control
- Vegetable Gardening
- Lawn Sprinkler Services