Laundromat Business Plan Template [Updated 2023]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Our unique service offering that are not offered elsewhere, will give us advantage over the competition
  • Well-trained staff that prioritizes customer satisfaction
  • Service built on long-term relationships
  • High quality, well-maintained equipment
  • Thorough knowledge of the industry

Promotions Strategy

[The Company’s] promotions strategy to reach these individuals includes:

Local Publications
[Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.

Community Events/Organizations
[Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, or sporting events.

Commuter Advertising
We will drive attention to [Company name] by hiring workers to hand out flyers alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of working individuals with disposable income of our opening.

Loyalty Program
[Company name] will create a client loyalty program that rewards customers for repeat business.

Direct Mail
[Company Name] will blanket businesses and homes within the city with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to use our services.

Online Marketing
[Company Name] will maintain social media accounts and publish updates on on-going promotions and discounts. Additionally, it will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified laundromat company in [location].

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