IV. Customer Analysis
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the residents within [location] and the immediately surrounding areas.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following customer segments:
- Working moms: [Location] currently has a growing population of working moms who need more time with their family and can afford the cost of laundromats.
- Young professionals: These are individuals who are residing on their own and are working full-time jobs with the disposable income to pay for laundry services.
- Hotels, restaurants, and other businesses: These are local establishments that use a variety of linens in their daily operations and thus need a reliable laundry service provider that can deliver their needs on time and do it efficiently.