Jewelry Business Plan Template [Updated 2023]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located in [insert location here], is a new, upscale jewelry shop focusing on providing customized designed jewelry to the local community in a welcoming environment.
The Company sells a wide selection of jewelry, including bracelets, necklaces, earrings, and rings. All of the pieces will be designed and created by [Founder Name], the Company’s owner and founder. Jewelry is available in silver, gold, and platinum.

The Company will also provide after-sale services like Jewelry repair and polishing services to its customers.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for designing jewelry. She seeks to provide well-designed, unique jewelry to the community. [Company Name] will become a well-known Jewelry shop in [Location], offering a wide range of jewelry.

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the jewelry shop.

Since incorporation, the company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Created the list of jewelry designs
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the jewelry industry
  • [Company Name]’s Products/Services

    The Company provides the following products and services:

    • Watches
    • Earrings
    • Bracelets
    • Necklaces
    • Rings
    • Jewelry repair
    • Jewelry cleaning and silver polishing
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