I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a jewelry shop located in [insert location here]. The Company will focus on providing high-quality jewelry products to its customers. The Company sells a wide selection of jewelry, including bracelets, necklaces, earrings, and rings. All of the pieces will be designed and created by [Founder Name], the Company’s owner and founder. Jewelry is available in silver, gold, and platinum.
Products Served
The Company will provide the following products and services to its customers:
- Watches
- Earrings
- Bracelets
- Necklaces
- Rings
- Jewelry repair
- Jewelry cleaning and silver polishing
Customer Focus
[Company Name] will primarily offer its products and services to residents living within a 10-mile radius of the business location. The demographics of the customers are as given below:
- 87,827 residents
- 1,750 workers
- Average income of $74,700
- 38.9% married
- 49.6% in professional occupations
- Median age: 34 years
Management Team
[Company Name] is led by [Founder’s name], who has been in the Jewelry industry for [x] years. [Founder’s name] graduated from the University of ABC, where she majored in product design. During her apprenticeship in the Jewelry industry, she acquired in-depth skills in Jewelry designing. Additionally, she worked in a jewelry shop alongside a professional, learning how to manage and run a jewelry business before starting [Company name].
Success Factors
[Company Name] is qualified to succeed due to the following reasons:
- There is currently a high demand for unique, custom made jewelry within the community.
- The Company’s location is in a high-volume traffic area and will thus be highly convenient for a significant number of people visiting nearby.
- The management team has a track record of success in the jewelry business.
- The upscale jewelry business is a proven business and has succeeded in communities throughout the United States.
- Market trends such as high disposable income and spending power are propelling the demand for increasing jewelry consumption.
Financial Highlights
[Company Name] is currently seeking $170,000 to launch its jewelry shop. Specifically, these funds will be used as follows:
- Store design/build: $90,000
- Working capital: $80,000 to pay for marketing, salaries, supplies and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
