Jewelry Business Plan Template [Updated 2023]

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I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a jewelry shop located in [insert location here]. The Company will focus on providing high-quality jewelry products to its customers. The Company sells a wide selection of jewelry, including bracelets, necklaces, earrings, and rings. All of the pieces will be designed and created by [Founder Name], the Company’s owner and founder. Jewelry is available in silver, gold, and platinum.

Products Served

The Company will provide the following products and services to its customers:

  • Watches
  • Earrings
  • Bracelets
  • Necklaces
  • Rings
  • Jewelry repair
  • Jewelry cleaning and silver polishing

Customer Focus

[Company Name] will primarily offer its products and services to residents living within a 10-mile radius of the business location. The demographics of the customers are as given below:

  • 87,827 residents
  • 1,750 workers
  • Average income of $74,700
  • 38.9% married
  • 49.6% in professional occupations
  • Median age: 34 years

Management Team

[Company Name] is led by [Founder’s name], who has been in the Jewelry industry for [x] years. [Founder’s name] graduated from the University of ABC, where she majored in product design. During her apprenticeship in the Jewelry industry, she acquired in-depth skills in Jewelry designing. Additionally, she worked in a jewelry shop alongside a professional, learning how to manage and run a jewelry business before starting [Company name].

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • There is currently a high demand for unique, custom made jewelry within the community.
  • The Company’s location is in a high-volume traffic area and will thus be highly convenient for a significant number of people visiting nearby.
  • The management team has a track record of success in the jewelry business.
  • The upscale jewelry business is a proven business and has succeeded in communities throughout the United States.
  • Market trends such as high disposable income and spending power are propelling the demand for increasing jewelry consumption.

Financial Highlights

[Company Name] is currently seeking $170,000 to launch its jewelry shop. Specifically, these funds will be used as follows:

  • Store design/build: $90,000
  • Working capital: $80,000 to pay for marketing, salaries, supplies and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%

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