VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- A large fleet of jet skis to choose from
- Client-focused jet ski rental services, that treat each client individually and get the job done right the first time
- Service built on long-term relationships
- Convenient location near local lakes
Promotions Strategy
[Company Name] expects its target market to be residents living within a ten-mile radius. [Company Name]’s promotion strategy to reach these potential customers includes:
Website/SEO
[Company Name] will develop a professional website that displays pictures of our jet skis and information about our rates. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Referrals
[Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer their friends and neighbors by providing discounts for new clients. This strategy will increase in effectiveness after the business has already been established.
Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, new jet ski rentals, and more.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to check out our rentals.
Pricing Strategy
[Company Name]’s pricing will be moderate compared to our competitors. We provide premium rentals for an affordable price so that customers feel they are receiving great value when renting out one of our jet skis.