V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are located within a ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Jet Ski Rentals Inc.
Jet Ski Rentals Inc. is a local leader in renting jet skis to locals. The company has over 100 jet skis to choose from, all different makes, models, and colors. The most popular jet skis that Jet Ski Rentals Inc. rents out are SeaDoos, which they market heavily on their website. Jet Ski Rentals Inc. also sells jet skis that are no longer in perfect condition to rent out to customers.
Ultimate Water Rentals
Ultimate Water Rentals is a local competitor that rents out pontoons, boats, kayaks, and jet skis. Their jet ski fleet is minimal, with only a few options available. As such, we don’t expect Ultimate Water Rentals to be a major competitor.
Jet Ski Dreams
Jet Ski Dreams offers high-class luxury jet skis to rent throughout the [Location] region. They have a massive fleet of jet skis available across three different locations. They offer every brand you can think of, including SeaDoos, Yamahas, Kawasakis, Hondas, Alumas, Alcoms, and more. Their massive fleet ensures that every customer can find the perfect jet ski to rent.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time manager to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients through newsletters about jet ski rental specials.
- Management: [Founder’s Name] has been extremely successful working in the jet ski business and will be able to use his previous experience to provide the best sales and customer service experience. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to develop an initial client base.
