IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [Location] and the immediately surrounding areas in a ten mile radius. We expect much of our target customer base will be affluent or have the disposable income to rent jet skis.
Customer Segmentation
The company will primarily target the following three customer segments:
- Travelers/Tourists: Jet skis are a fun activity for tourists to enjoy while visiting our beautiful city. We expect to serve hundreds of tourists every year who come to the area to check out the beautiful scenery of our local lakes.
- Families: Jet skis are fun for the whole family. We expect to see many families renting our jet skis for a fun-filled afternoon out on the water.
- Affluent residents: [Location] is full of affluent residents who have the disposable income to rent jet skis. We expect most of our target market will earn the local median salary or more.
