I. Executive Summary
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name] is a jet ski rental company located in [Location]. We have a full fleet of jet skis to rent, including SeaDoos, Yamahas, and Kawasakis. Customers can rent our jet skis by the hour or by the day. We aim to be the #1 jet ski rental company in the area by providing the most options and the best customer service in the industry.
[Company Name] is run by [Founder’s Name], who has been in the jet ski rental business for ten years. He has spent much of his career working for other jet ski rental companies as an associate and manager. His considerable experience and expertise ensures that our business will be a success.
Products Served
[Company Name] offers premium jet skis to rent for affordable rates. We have a full fleet of some of the best jet ski models in the world, including SeaDoos, Yamahas and Kawasakis. Our rentals are regularly replaced so clients can feel confident that they will drive a well-maintained and up-to-date rental. All jet skis we provide are in excellent condition.
Customer Focus
[Company Name] will primarily serve the residents living within a ten mile radius of our location. The demographics of these customers are as follows:
- 56,321 residents
- Average income of $84,700
- 55% married
- 48% in Mgt./Professional occupations
- 65% of residents are homeowners
- Median age: 38 years
Management Team
[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [Founder’s Name] has been in the jet ski rental industry for the past ten years. He started his career as an associate and worked his way up into management. Therefore, he has considerable experience running a jet ski rental business and is sure to lead our company to success.
Success Factors
[Company Name] is uniquely qualified to succeed for the following reasons:
- There are currently very few businesses dedicated to offering premium jet ski rentals. [Founder’s Name] surveyed the area and found that there is considerable demand for jet skis.
- Our location is in a highly convenient location, as it is near the city’s famous lakes and is located in a high traffic area.
- The management team has a track record of success in the jet ski rental business.
- The jet ski rental business is a proven business and has succeeded in communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $500,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $250,000
- Initial jet ski inventory: $100,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
