VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Expert interior design services
- Interactive online design planning platform
- Client-focused services that takes into consideration all of the clients’ requests and specifications
Promotions Strategy
[The Company’s] promotions strategy to reach its target market includes:
Social Media Marketing
With the majority of Americans active on social media, the company will invest resources in social media ads. We will create ads that will yield positive conversions.
Online Marketing
A company website will be developed with the goal of targeting search engine traffic. In order to do this, the company will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified interior design company.
Publications
[Company name] will place print advertisements in key local publications, including newspapers, area magazines, and local sport programs. Additionally, the Company will print brochures and place them in specific locations frequented by target individuals, such as supermarkets and real estate offices.
Major Publications
We will make careful use of advertising in selected larger publications. [Publication or newspaper name] has a circulation of xyz and we can expect to reach a wider geographic region of customers on a limited basis. Advertisements with major publications will be used selectively, based on cost effectiveness.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], as well as promotional information.
