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Interior Design Business Plan Template [2021 Updated]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Ambiance
Ambiance is an interior design company that offers design and plant services to businesses. Specifically, the company uses real as well as artificial plants to create interior landscaping displays within an office/commercial business setting, offers plant rental services to its clients, and may also provide services to companies asking for customized requests. Ambiance Ambius offers indoor as well as outdoor landscape and holiday decoration services that can include holiday trees, displays, wreaths, garland, poinsettias. Ambiance can serve companies across the US and Canada with its network of branches throughout these two countries.

Designer Online
Founded in 2008, Designer Online is a product management platform for commercial interior designers. Designer Online is a platform for commercial interior-construction professionals to connect with their clients, virtually. Designer Online has a directory of ~350,000 products listed by over 5,500 product manufacturers. The company charges a subscription fee, but the core revenue comes from affiliate fees for products purchased on their platform.

Creative Interiors
Creative Interiors is an interior design company that has been serving homeowners since 1991. The company assists homeowners to update and refresh their homes whether they prefer traditional décor or modern design. Services include working alongside architectural designers as well as assisting clients in the selection of custom furniture, window treatments, as well as home accessories for every room in the house. Specific projects the company has been involved in include kitchen remodels, outdoor living spaces, bathroom and powder rooms, ceiling designs, and many others.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s business is located in an area that has a robust business and residential community. It can also expand this reach by working with clients remotely through its eDesign service.
  • Expert designers: The company was founded by an expert interior designer with a team of highly qualified interior designers with vast experience in the industry and outstanding portfolios.
  • Management: [Founder’s Name] has been extremely successful working in the interior design field and will be able to use his previous experience to provide the best output and service to his clients.
  • Relationships: [Founder’s Name] knows many of the local leaders, newspapers and other influences within [location]. With his [x] years of experience and good relationships with construction suppliers, designers, and curators in the area, he will be able to develop an initial client base.
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