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Interior Design Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents and businesses in [location] and will soon expand to the surrounding states. [Location] is mostly populated by middle to upper class families that can afford interior design services. The location is also a prime spot for hotels, resorts and restaurants that will need our services as well.

The precise demographics of the town in which our location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The company targets the following customer segments:

  • Homeowners: The majority of the population in (location) lives in houses and have disposable income that they are willing to spend in renovations and home or room makeovers.
  • Businesses: This includes offices, stores, and shops that are looking to improve their working space for customer appeal.
  • Hospitality spaces: The city is home to a number of hotels and restaurants that attract visitors with their updated design and ambiance. This is something that [Company Name] specializes in.
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