V. Competitive Analysis
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Direct & Indirect Competitors
The following HVAC companies do business within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Established in 1978, Western Heating has been a popular HVAC business for homeowners in the region. They provide any service that can help keep single-family homes comfortable, including the maintenance and repair of furnaces and air conditioning systems. Western Heating has remained a small business over the years dedicated to creating long-lasting connections with its smaller customer base.
Though Western Heating is a popular business, because of its choice to remain small, it does not have a large customer base. With [Founder’s Name]’s client base and his desire to grow the business, we expect to be a much more dominating competitor in the region.
Oak City Heating And Cooling
Oak City Heating And Cooling has been the go-to HVAC business for the apartment owners of [location] for decades. The business provides installation and maintenance services for all one’s HVAC needs, including air conditioning, heating, and air filtration systems. Customers can expect high-quality work and great customer service when they contact Oak City Heating And Cooling.
Though Oak City Heating And Cooling will continue to thrive, we will only experience direct competition from them when serving small apartment complexes and multi-family homes. The company does not serve single-family homes, so we will continue to dominate that market.
Smith HVAC Services
Smith HVAC Services is run by an independent contractor and was in direct competition with [Founder’s Name] during his independent contractor days. He can help anyone who needs simple or straightforward maintenance services and provides high-quality work and long-lasting relationships.
Smith HVAC Services has a list of loyal clients. However, since it is a single-manned operation, those clients are few. Now that [founder’s name] is establishing a business and expanding it, we expect to see very little competition from Smith HVAC Services.
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Management: [Founder’s Name] has been extremely successful working in the industry and will be able to use his previous experience to provide the work and customer service experience. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
- Relationships: [Founder’s Name] knows many of the local leaders, business managers, and other influencers within [location]. With his [X] years of experience and good relationships with business leaders in the area, he will be able to get connections to supplies and equipment as well as expand his current customer base.
- Client-oriented service: [Company Name] will put an emphasis on customer service and long-lasting connections to establish trust and loyalty from our customers.
- Pricing: [Company Name] will price its services moderately and in a way that remains competitive with our local competitors.