IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and homeowners living within a 20-mile radius of our office. The region has thousands of single-family homes that will require our services. About 43% of the population in the 20-mile area owns a home, so we have a large customer base to work with.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- [Founder’s Name]’s client base: [Founder’s Name] has already established a solid client base through his years as an independent contractor. We will move these clients over to our company first before marketing to other customer segments.
- Homeowners: As a residential HVAC business, we expect to primarily work with homeowners experiencing concerns with their heating and cooling systems. Therefore, we will put the majority of our marketing efforts into targeting this segment.
- Landlords: Landlords who rent out homes or small complexes can also utilize our services, so we will market to them as well.
