VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as a respectable and highly-rated HR consultant firm. The firm will charge an hourly rate depending on the skills needed and the duration of the project.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Client-focused HR services, where the Company’s interests are aligned with the client
- Service built on long-term relationships
- High-quality work across a variety of services
Promotions Strategy
[Company Name] expects its target market to be tech businesses located within 20 miles of [location]. [The Company’s] promotion strategy to reach these clients includes:
Social Media Ads
Most of the promotional campaigns will be through social media, where we can customize the audience that will be able to see it.
Local Publications
[Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers, business publications, and similar channels will be a major promotion effort.
Community Events/Organizations
[Company Name] will promote itself by distributing marketing materials and participating in local community events, such as festivals or sporting events.
Industry Events
By attending regional conferences, association meetings, and online events, [Company Name] will network with industry leaders and seek referrals to potential clients.
Direct Mail
[Company Name] will blanket local businesses surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], and provide incentives to utilize our services.
Referrals
[Company Name] understands that the best promotion comes from satisfied clients. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.
Special Offers
Offers and incentives are an excellent approach to bringing in new clients. The company will introduce special offers to attract new consumers and encourage repeat services, which will be quite advantageous in the long run.
Website/SEO
[Company Name] will develop a professional website that showcases the services we provide and our history of success and excellence. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Pricing Strategy
[Company Name]’s pricing will be moderate, so clients feel they receive great value when receiving our HR services. Clients can expect to receive quality HR services at a more affordable price than what they pay at a premium HR firm.
