IV. Customer Analysis
This Section's Contents
You can download our Hot Shot Trucking Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will primarily serve businesses within the U.S. that may need local and long distance transportation services for their products or supplies.
The business breakdown in the U.S. is as follows:
| All establishments | |
|---|---|
| Total for all sectors | 7,860,674 |
| Agriculture, forestry, fishing and hunting | 23,363 |
| Mining, quarrying, and oil and gas extraction | 25,732 |
| Utilities | 18,965 |
| Construction | 715,641 |
| Manufacturing | 290,936 |
| Wholesale trade | 409,656 |
| Retail trade | 1,064,449 |
| Transportation and warehousing | 237,308 |
| Information | 153,934 |
| Finance and insurance | 478,224 |
| Real estate and rental and leasing | 406,568 |
| Professional, scientific, and technical services | 914,718 |
| Management of companies and enterprises | 56,363 |
| Administrative and support and waste management and remediation services | 419,844 |
| Educational services | 105,173 |
| Health care and social assistance | 897,635 |
| Arts, entertainment, and recreation | 143,396 |
| Accommodation and food services | 726,167 |
| Other services (except public administration) | 764,840 |
| Industries not classified | 7,762 |
Customer Segmentation
We will primarily target the following customer segments:
- Construction businesses are currently experiencing high demand, due to pent-up demand that has resulted from supply chain disruptions. The current high construction backlog means that construction companies cannot afford delays caused by a lack of equipment and/or materials, so the need for hot shot trucking services has increased.
- Mining Businesses- With the increase in oil production, mining businesses cannot afford delays caused by equipment failure. Hot shot trucking services ensure that necessary parts and equipment are delivered rapidly, so that production may continue with minimal disruption.
- Other businesses- Hot shot trucking services are necessary for businesses in a variety of industries, from medical facilities to utilities to government.
