V. Competitive Analysis
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Direct & Indirect Competitors
The following companies do business within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Carl’s Hookah Bar
Carl’s Hookah Bar is an intimate hookah lounge with ample tables, flavors, and other menu offerings. The decor exudes a calm and intimate setting, which is great for those looking to unwind after a hard day or week. They have over 20 flavors of hookah, friendly staff, and an overall inviting atmosphere that keeps customers coming back.
King Hookah
King Hookah is a family-owned establishment that offers shisha hookah. They have over 30 flavors and a menu for drinks and snacks. The staff and owners of King Hookah take it upon themselves to eagerly serve their customers the best and top products available. They can proudly say that they serve the best hookah around.
Ms. Hookah
Ms. Hookah is a hookah lounge chain that presents relaxed yet entertaining spaces where friends and family can spend time together smoking exotic hookah flavors. They have several communal tables and lounge couches that encourage socializing and community. Ms. Hookah prides itself on offering some of the most inviting and relaxed venues in the region.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location is near universities and business offices, giving us access to students and workers nearby.
- Décor and Environment: The hookah lounge will have upscale décor and lighting to attract customers.
- Management: Our management team has years of business and management experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having worked in the industry for [X] years, [Founder’s Name] has the contacts with suppliers, promoters, and influencers to successfully launch a hookah lounge.
