Hookah Lounge Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [Location] and its surrounding areas.

A demographic profile of the area is as follows:

WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target these three customer segments:

  • Local college students: We are strategically located near [University], so we expect a good portion of our clientele will consist of students from the school.
  • Young Adults: Since most customers who use hookah are in their early 20s, we expect that much of our clientele will be Gen Z or young millennials.
  • Local residents: Approximately 75,000 residents live near the surrounding area and a majority will frequent the establishment.
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