II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is an upscale yet affordable hookah lounge located in [Location]. [Company Name] is focused on creating a fun and relaxed environment where residents can purchase affordable hookah and unwind from their busy lives. We offer over 30 flavors of hookah, along with a menu of food and drinks. We also have special events such as comedy nights and karaoke. With so much to offer, we aim to be the #1 location in [Location] for hookah, drinks, and entertainment.
[Company Name]’s History
Upon surveying the local customer base and finding potential retail locations, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Company Name]’s operations are currently being run out of [Founder’s Name] home office, but once the lease on [Company Name] retail location is finalized, all operations will be run from there.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo, and website
- Found a location for the lounge and signed a Letter of Intent to lease it
- Initial floor and design plans
- Created the hookah menu
- Created the food and drinks menu
- Determined equipment and inventory requirements
[Company Name]’s Products/Services
[Company Name] serves an extensive menu of over 30 hookah flavors. Some of these flavors include;
- Apple
- Orange
- Blueberry
- Cherry
- Bubblegum
- Blackberry
- Watermelon
We also offer a menu of food and drink items for customers to enjoy with their hookah.