VI. Marketing Plan
This Section's Contents
You can download our business plan template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Results-focused hedge fund services, that minimize risks while ensuring maximum returns
- Service built on long-term relationships
- Thorough knowledge of our clients and their varying needs
Promotions Strategy
[Company Name] expects its target market to be high net worth individuals working and/or living within [metro area]. [The Company’s] promotions strategy to reach these individuals includes:
Publications
[Company name] will announce its launch several weeks in advance through publicity pieces in targeted newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.
Direct Mail
[Company Name] will blanket relevant demographics with direct mail pieces. These pieces will provide general information on [Company Name], and/or provide other enticements for people to use our services.
Online Marketing
[Company Name] will maintain a website and publish on-going reports on fund performance. It will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website.
