VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company name] seeks to position itself as a respectable and known quality care company in the group home market. The residents will receive premium quality and resident-focused care in the facility.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Knowledgeable, friendly, expert staff.
- Quality level of service and care.
- Cleanest and most comfortable group home in the metroplex.
- Most competitive pricing for the area’s group home.
Promotions Strategy
[Company Name] expects its target market to be the aging people, elderly patients, youth and disabled individuals. The Company’s promotions strategy to reach the audience includes:
Local Hospitals
[Company Name] will partner with local hospitals and make sure they send referrals and highly recommend [company name] to its patients and their families upon the patient’s release from the hospital and into a group home.
Website
[Company Name] will have an informative and attractive website that will feature all of its services and referrals from other satisfied residents and their families. The website will be highly informative and be designed in a way that is friendly and eye-catching.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its services in various media outlets like podcasts, television stations, radio shows, etc.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content and post customer reviews that will increase audience awareness and loyalty.
Social Workers
[Company Name] will work with social workers who deal with individuals who have severe disabilities and are not able to live independently.
Billboard
[Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The location of the billboard will be in an area of town where there are a lot of doctors’ offices, rehab facilities, and a hospital nearby.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the group home services. The customer can expect to receive quality care and services at a more affordable price.
