V. Competitive Analysis
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Direct & Indirect Competitors
TGS Group Homes
TGS Group Homes is the town’s most well-known group home and has been in business since 1971. They have cared for more than 12,000 children. TGS Group Homes is a non-profit 501(c)(3) organization that cares for children who are facing abuse, neglect, emotional trauma, and substance abuse problems. TGS Group Homes offer care, guidance, and treatment.
A Loving Home
A Loving Home is a group home that was established in 1980. A Loving Home focuses on providing continuous, compassionate care in an environment where residents’ emotional needs are met. A Loving Home offers all-Inclusive group home care in an upscale neighborhood setting. Its residential care homes are built specifically and exclusively for adults and children who need assistance with activities of daily living.
Just like Home
Just like Home was established in 2000 and has since built its reputation on the quality of care in the United States. It is a 94-bed certified and licensed group home facility. Just like Home’s philosophy is to improve quality of life, prohibit discrimination based on race, color, religion, sex, age, handicap, national origin, and diagnosis, and ensure equality in all aspects of care.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Compassionate Staff: Knowledgeable and friendly staff of nurses, counselor therapists, aides, and social workers who are not only knowledgeable in their field but place a special emphasis on compassion.
- Location: [Company Name] will be able to service the entire metropolitan area of [company location] and its surrounding areas.
- Quality Care: [Company Name] will provide expert services to the residents, who will receive quality care so that they feel as comfortable as they can be.
- Facility: [Company Name]’s facility will be spacious, clean, and comfortable to ensure the resident is at their maximum satisfaction.
- Pricing: [Company Name]’s pricing will be affordable than its competition. The Company will also accept most types of insurance, as well as Medicare and Medicaid.
