IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will provide services to the elderly and individuals with disabilities in [company location] and the neighboring regions.
There are thousands of retired, elderly adults in the [business location] neighborhood who need more attention and round-the-clock care. There is also a sizable population of disabled persons who have impairments that make a living independently with challenges.
The precise demographics of the town in which the Company resides is as follows:
| Riverdale | Santa Cruz | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 54-60 | 3.68% | 3.52% |
| Age 60-69 | 5.22% | 4.50% |
| Age 70-80 | 13.80% | 13.91% |
| Age 81 and older | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Aging Population: Elderly individuals that require additional assistance and supervision.
- Disabled individuals: People with disabilities who are unable to live independently and require 24-hour care and attention.
