II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new group home in [insert location here] that offers expert nursing and personal care services to aging individuals and those with disabilities, all under one roof. [Founder’s name]’s years of expertise have taught him how to provide safe and supportive care for the elderly and disabled. [Founder’s name] recognizes the need for a high-quality, low-cost group home after his previous employment failed to maintain the facility to the level of cleanliness and care demanded.
[Company Name] is located in the [Company Location]’s metroplex. There is a large population of aging and disabled persons within the community and there are not enough group homes to support this segment of the population.
[Company Name]’s History
[Founder’s Name] is a group home administrator with a passion for providing care for aging and disabled people. [Company Name] will become a renowned group home known for its exceptional care and services.
[Founder’s Name] has identified the neighborhood and building where [Company Name] will be located. He has begun lease negotiations and pricing out of construction to transform the building into a comfortable and capable home for those who will be residing at the group home.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo, and website
- Found location and signed Letter of Intent to lease it
- Determined the list of services to be offered
- Began recruiting key employees for the group home
[Company Name]’s Services
Below is [Company Name]’s list of services. All services will be provided by a trained and licensed staff.
- Three meals a day
- Monitoring of medication
- Personal care, including dressing and bathing
- Housekeeping and laundry
- 24-hour emergency care
- Skilled nursing services
- Social and recreational activities
- Light exercise program
