Glamping Business Plan Template
If you want to start a glamping business or expand your current glamping company, you need a business plan.
The following glamping business plan template gives you the key elements to include in a winning Glamping business plan.
Sample Glamping Business Plan
I. Executive Summary
Business Overview
[Company Name] is a new business in [Location] that is dedicated to providing all the gear necessary for the ultimate glamping experience. We offer a wide selection of tents, furniture, and other products needed to enjoy camping in comfort. Though most of our products are available only for purchase, we do have rental options available to those who need tents and gear for large gatherings and special events. We also offer delivery and set-up services for an extra cost. No matter what our customers need, they can expect to enjoy their outdoor experience in luxury and style.
Products Served
[Company Name] offers a variety of gear and supplies for purchase or rent. Whether a customer is having a slumber party outside or planning a large outdoor wedding, we have everything they need to enjoy the great outdoors. Some of the items we sell include:
- Tents and other structures
- Furniture
- Bedding and mattresses
- Lighting
- Generators
We also provide a delivery and set-up service for customers renting our products for special events (such as weddings, reunions, etc.).
Customer Focus
[Company Name] will serve residents living within 20 miles of the company’s location. The demographics of this area are as follows:
- 84,102 residents
- Median age: 35
- Average salary: $65,000
- 43% married
- 35% with families/children under 18
These demographics work great for our business. The customer segments that partake in glamping are usually youthful (or have children) and have disposable income.
Management Team
[Company Name] is led by [Founder’s Name], who has worked in the outdoor recreation industry for [X] years. [Founder’s Name] is a huge fan of camping and knows that having luxury tents and gear makes the experience all the better. However, there are no businesses in [Location] that currently sell glamping gear. After noticing this gap in the market, [Founder’s Name] decided to use his passion and expertise to run his own glamping business.
Though he has never run his own business before, [Founder’s Name] has enough knowledge and experience to run this business successfully. During his time managing an outdoor recreation store, [Founder’s Name] learned all aspects of the camping and glamping industries. This includes an in-depth knowledge of gear, brands, and supplies, as well as a solid understanding of the operations and management sides of the business. His knowledge and expertise will prove invaluable to the business.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There is no other business located near [Location] that is dedicated to selling glamping products and supplies.
- The management team has a track record of success in the glamping and outdoor recreation industries.
- The glamping business is a proven business and has succeeded in communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $500,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $250,000
- Initial supplies and inventory: $150,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
II. Company Overview
Who is [Company Name]?
[Company Name] is a new business in [Location] that is dedicated to providing all the gear necessary for the ultimate glamping experience. We offer a wide selection of tents, furniture, and other products needed to enjoy camping in comfort. Though most of our products are available only for purchase, we do have rental options available to those who need tents and gear for large gatherings and special events. We also offer delivery and set-up services for an extra cost. No matter what our customers need, they can expect to enjoy their outdoor experience in luxury and style.
[Company Name] is led by [Founder’s Name], who has worked in the outdoor recreation industry for [X] years. [Founder’s Name] is a huge fan of camping and knows that having luxury tents and gear makes the experience all the better. However, there are no businesses in [Location] that currently sell glamping gear. After noticing this gap in the market, [Founder’s Name] decided to use his passion and expertise to run his own glamping business.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation]. The business is currently being run out of [Founder’s Name] home, but once the build-out on [Company Name]’s retail location is finalized, all operations will be run from there.
Since incorporation, [Company Name] has achieved the following milestones:
- Found a retail space and signed a Letter of Intent to purchase it
- Developed the company’s name, logo, and website located at [website]
- Determined equipment and inventory requirements
- Begun recruiting key employees with previous camping/outdoor recreation experience
[Company Name]’s Products/Services
[Company Name] offers a variety of gear and supplies for purchase or to rent. Whether a customer is having a slumber party outside or planning a large outdoor wedding, we have everything they need to enjoy the great outdoors. Some of the items we sell include:
- Tents and other structures
- Furniture
- Bedding and mattresses
- Lighting
- Generators
We also provide a delivery and set-up service for customers renting our products for special events (such as weddings, reunions, etc.)
III. Industry Analysis
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Camping has been a popular outdoor activity across the country for decades. But many people are resistant to the idea of “roughing it” outdoors and want a more luxurious experience. This has led to a growing trend of investing in luxury tents, high-quality furniture, and other comforts to make camping a more enjoyable experience. This trend gave birth to the glamping industry as we know it.
Though glamping as a concept is fairly new, the industry has boomed in popularity and will continue to do so. More people than ever before are interested in spending time outdoors with the help of luxury glamping gear. In fact, according to Grand View Research, the industry is already valued at around $2.35 billion USD. Furthermore, the industry is expected to grow at a CAGR of 10.9% over the next five years. It’s clear that glamping isn’t just a trend. It’s a booming industry that will continue to be extremely profitable.
IV. Customer Analysis
Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas.
The community has a much higher median salary than most cities, which shows that many residents have the disposable income to spend on the ultimate camping experience. Furthermore, the community is full of families looking to have a fun time in the great outdoors. Therefore, there are numerous customer segments that would be interested in our products.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Outdoor enthusiasts: [Company Name] will target those who love to camp and spend their free time in the great outdoors. Our gear will appeal to those who love the outdoors but don’t want to “rough it” in a traditional tent.
- Families with children: The community has a lot of families with children looking for fun camping adventures. Our gear will make their camping experience smoother and more enjoyable.
- Residents planning special events: Glamping gear is perfect for those planning outdoor special events, such as weddings or reunions. Our large tents and package deals will appeal to those planning a luxury outdoor event.
V. Competitive Analysis
Direct & Indirect Competitors
The following businesses are located within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Dick’s Sporting Goods
Since the 1970’s Dick’s Sporting Goods has been the nationwide go-to store for all sports and outdoor products. In addition to athletic gear, Dick’s offers a variety of camping gear and supplies, including tents, cooking gear, and furniture. Customers can find all essential outdoor gear in one of Dick’s hundreds of stores or on their website.
Though we expect Dick’s Sporting Goods to continue to thrive, we don’t expect it to be a major competitor. Though they offer good camping supplies, they are not a major supplier of glamping tents and accessories. Customers looking for higher-end and luxury glamping gear will be more interested in our company’s products.
Camping Gear USA
Camping Gear USA has been a supplier of all things camping for three decades. When customers want the full camping experience, they can find everything they need at Camping Gear USA. The company sells a wide selection of camping gear, including tents, sleeping bags, and camping stoves. Campers won’t be missing out when they buy their gear here.
Though Camping Gear USA will continue to thrive, the company does not sell glamping gear and therefore provides only some indirect competition.
Sandy’s Party Rentals
Established in 2005, Sandy’s Party Rentals has been the most popular local establishment to rent out tents and other structures for parties and special events since its humble beginnings. Customers can also buy furniture (such as tables and chairs) as well as other supplies to make their event a success. Whatever customers need for their outdoor event, Sandy’s can supply it.
While Sandy’s will continue to be successful, we will only compete with customers looking for the ultimate outdoor party experience. Sandy’s does not sell camping or glamping gear, so we will not compete for those looking for these products.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Focus on glamping gear: [Company Name] is the only company in town that solely sells and rents out tents and supplies for glamping. Our competitors may sell some of these products, but they don’t offer nearly as many options as we do.
- Management: [Company Name]’s management team has years of business and marketing experience in addition to experience running an outdoor recreation store. This allows the company to market to and serve customers in a much more sophisticated manner than competitors.
- Customer service: [Company Name] exhibits a strong dedication to perfect customer service every step of the way. Whether a customer is making a quick purchase or requesting delivery and set-up services, they will experience friendly and knowledgeable professionals from start to finish.
VI. Marketing Plan
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering high-quality and luxury glamping gear and supplies
- Providing excellent customer service
- Providing affordable rental packages for special events
Promotions Strategy
[Company Name] expects its target market to be residents within a 20-mile radius of its location. The company’s promotion strategy to reach these customers includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. [Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the products of our store. It will also invest heavily in SEO so that the company’s website will appear at the top of search engine results.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will offer discounts and promotional incentives for people to visit our store.
Ongoing Customer Communications
[Company Name] will publish a monthly email newsletter to tell customers about promotions, events, and discounts.
Billboard Advertising
We will drive attention toward [Company Name] by leasing a billboard alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of individuals who are in need of glamping gear to our opening.
Publications
The company will also invest in advertising in selected local and national publications such as travel magazines, newspapers, and camping publications to build brand awareness and draw in new customers.
Pricing Strategy
[Company Name]’s pricing will be moderate and on par with competitors so consumers feel they receive great value when renting or buying our glamping gear.
VII. Operations Plan
Functional Roles
[Company Name] will carry out its day-to-day operations both on an appointment and walk-in basis. Customers looking to make a purchase can come into the store at any time to look at our inventory. Customers looking to rent out gear for special events or specific dates will need to book the gear they want online or by calling the store.
In order to execute [Company Name]’s business model, the company needs to perform several functions:
Service Functions
- Glamping gear sales and consultations
- Rental delivery and set-up
- Confirm rental bookings
- Customer service/cash register functions
Administrative Functions
- Marketing
- Bookkeeping
- Sourcing and storing supplies and inventory
- Hiring and training staff
- General maintenance functions
- Other general administrative functions
Milestones
The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:
| Date | Milestone |
|---|---|
| [Date 1] | Finalize lease agreement |
| [Date 2] | Design and build out [Company Name] |
| [Date 3] | Hire and train initial staff |
| [Date 4] | Kickoff of promotional campaign |
| [Date 5] | Launch [Company Name] |
| [Date 6] | Reach break-even |
VIII. Management Team
Management Team Members
[Company Name] is led by [Founder’s Name], who has worked in the outdoor recreation industry for [X] years. [Founder’s Name] is a huge fan of camping and knows that having luxury tents and gear makes the experience all the better. However, there are no businesses in [Location] that currently sell glamping gear. After noticing this gap in the market, [Founder’s Name] decided to use his passion and expertise to run his own glamping business.
Though he has never run his own business before, [Founder’s Name] has enough knowledge and experience to run this business successfully. During his time managing an outdoor recreation store, [Founder’s Name] learned all aspects of the camping and glamping industries. This includes an in-depth knowledge of gear, brands, and supplies, as well as a solid understanding of the operations and management sides of the business. His knowledge and expertise will prove invaluable to the business.
Hiring Plan
[Founder’s Name] will serve as the President of the company and the Store Manager. In order to launch, he needs to hire the following personnel:
- Assistant Managers (2 to start)
- Sales Representatives (3 to start)
- Delivery/Set-Up Personnel (1 to start)
IX. Financial Plan
Revenue and Cost Drivers
[Company Name]’s revenues will primarily come from renting out and selling glamping gear. We will also earn revenue from the rental packages we offer for special events as well as the delivery/set-up fees we charge.
The major costs for the company will include the inventory and supplies costs, salaries of the staff, and rent/overhead costs. In the initial years, the company’s marketing spending will be high as it establishes itself in the market.
Capital Requirements and Use of Funds
[Company Name] is currently seeking $500,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $250,000
- Initial supplies and inventory: $150,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Key Assumptions
The following table reflects the key revenue and cost assumptions made in the financial model:
| Number of Clients | Average |
|---|---|
| FY 1 | 200 |
| FY 2 | 300 |
| FY 3 | 400 |
| FY 4 | 500 |
| FY 5 | 600 |
5 Year Annual Income Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| Revenues | ||||||
| Product/Service A | $151,200 | $333,396 | $367,569 | $405,245 | $446,783 | |
| Product/Service B | $100,800 | $222,264 | $245,046 | $270,163 | $297,855 | |
| Total Revenues | $252,000 | $555,660 | $612,615 | $675,408 | $744,638 | |
| Expenses & Costs | ||||||
| Cost of goods sold | $57,960 | $122,245 | $122,523 | $128,328 | $134,035 | |
| Lease | $60,000 | $61,500 | $63,038 | $64,613 | $66,229 | |
| Marketing | $20,000 | $25,000 | $25,000 | $25,000 | $25,000 | |
| Salaries | $133,890 | $204,030 | $224,943 | $236,190 | $248,000 | |
| Other Expenses | $3,500 | $4,000 | $4,500 | $5,000 | $5,500 | |
| Total Expenses & Costs | $271,850 | $412,775 | $435,504 | $454,131 | $473,263 | |
| EBITDA | ($19,850) | $142,885 | $177,112 | $221,277 | $271,374 | |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 | |
| EBIT | ($56,810) | $105,925 | $140,152 | $184,317 | $234,414 | |
| Interest | $23,621 | $20,668 | $17,716 | $14,763 | $11,810 | |
| PRETAX INCOME | ($80,431) | $85,257 | $122,436 | $169,554 | $222,604 | |
| Net Operating Loss | ($80,431) | ($80,431) | $0 | $0 | $0 | |
| Income Tax Expense | $0 | $1,689 | $42,853 | $59,344 | $77,911 | |
| NET INCOME | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 | |
| Net Profit Margin (%) | - | 15.00% | 13.00% | 16.30% | 19.40% |
5 Year Annual Balance Sheet
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||
|---|---|---|---|---|---|---|
| ASSETS | ||||||
| Cash | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 | |
| Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
| Inventory | $21,000 | $23,153 | $25,526 | $28,142 | $31,027 | |
| Total Current Assets | $37,710 | $113,340 | $184,482 | $286,712 | $423,416 | |
| Fixed assets | $246,450 | $246,450 | $246,450 | $246,450 | $246,450 | |
| Depreciation | $36,960 | $73,920 | $110,880 | $147,840 | $184,800 | |
| Net fixed assets | $209,490 | $172,530 | $135,570 | $98,610 | $61,650 | |
| TOTAL ASSETS | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 | |
| LIABILITIES & EQUITY | ||||||
| Debt | $317,971 | $272,546 | $227,122 | $181,698 | $136,273 | |
| Accounts payable | $9,660 | $10,187 | $10,210 | $10,694 | $11,170 | |
| Total Liabilities | $327,631 | $282,733 | $237,332 | $192,391 | $147,443 | |
| Share Capital | $0 | $0 | $0 | $0 | $0 | |
| Retained earnings | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| Total Equity | ($80,431) | $3,137 | $82,720 | $192,930 | $337,623 | |
| TOTAL LIABILITIES & EQUITY | $247,200 | $285,870 | $320,052 | $385,322 | $485,066 |
5 Year Annual Cash Flow Statement
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| CASH FLOW FROM OPERATIONS | |||||
| Net Income (Loss) | ($80,431) | $83,568 | $79,583 | $110,210 | $144,693 |
| Change in working capital | ($11,340) | ($1,625) | ($2,350) | ($2,133) | ($2,409) |
| Depreciation | $36,960 | $36,960 | $36,960 | $36,960 | $36,960 |
| Net Cash Flow from Operations | ($54,811) | $118,902 | $114,193 | $145,037 | $179,244 |
| CASH FLOW FROM INVESTMENTS | |||||
| Investment | ($246,450) | $0 | $0 | $0 | $0 |
| Net Cash Flow from Investments | ($246,450) | $0 | $0 | $0 | $0 |
| CASH FLOW FROM FINANCING | |||||
| Cash from equity | $0 | $0 | $0 | $0 | $0 |
| Cash from debt | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| Net Cash Flow from Financing | $317,971 | ($45,424) | ($45,424) | ($45,424) | ($45,424) |
| SUMMARY | |||||
| Net Cash Flow | $16,710 | $73,478 | $68,769 | $99,613 | $133,819 |
| Cash at Beginning of Period | $0 | $16,710 | $90,188 | $158,957 | $258,570 |
| Cash at End of Period | $16,710 | $90,188 | $158,957 | $258,570 | $392,389 |
