Glamping Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [Location] and its surrounding areas.

The community has a much higher median salary than most cities, which shows that many residents have the disposable income to spend on the ultimate camping experience. Furthermore, the community is full of families looking to have a fun time in the great outdoors. Therefore, there are numerous customer segments that would be interested in our products.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

  • Outdoor enthusiasts: [Company Name] will target those who love to camp and spend their free time in the great outdoors. Our gear will appeal to those who love the outdoors but don’t want to “rough it” in a traditional tent.
  • Families with children: The community has a lot of families with children looking for fun camping adventures. Our gear will make their camping experience smoother and more enjoyable.
  • Residents planning special events: Glamping gear is perfect for those planning outdoor special events, such as weddings or reunions. Our large tents and package deals will appeal to those planning a luxury outdoor event.
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