VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a responsive, compassionate competitor in the funeral home business. Customers can expect high-quality services in elegant surroundings with affordable prices.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Providing dignified and professional services with compassion
- Good quality products (casket, flowers etc.)
- Quality services at affordable pricing
Promotions Strategy
[Company Name] expects its target market to be the family members of the deceased. The Company’s promotions strategy to reach the audience includes:
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to disseminate announcements and to provide an outlet for expressions of sympathy for the bereaved.
Yellow Page Marketing
The Company shall announce details about its presence and services in the yellow pages and other local directories to keep readers informed about the company’s various products.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when engaging the services it offers. The customer can expect to receive exceptional services at a far more affordable price than what they pay at the typical funeral home.
