Funeral Home Business Plan Template [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Ridge Funeral Home
Ridge Funeral Home was established in 1963 to provide a first class African American funeral operation. From the beginning, first class facilities and professional service have been cornerstone philosophies of this business. Since the establishment of the Funeral Home, the company has been committed to innovations such as maintaining a Metropolitan Flower Car as part of its rolling stock, and introducing the first six-door limousine to the area. This second-generation family-owned and -operated business works to provide unique, meaningful, and fully affordable services from its three locations.

Brighton Funeral Home
Brighton Funeral Home is a family-owned and -operated funeral home offering a variety of different funeral, cremation, and burial services. The company serves people of all faiths, and offers services to fit all financial abilities. Brighton Funeral Home is a much smaller funeral home compared to the other homes in the area.

Perkins & Sons
Perkins & Sons is a family-owned and -operated funeral home providing a range of personalized funeral services for families in the area. It offers small and large chapels that provide privacy in comfortable surroundings. Further, the staff’s attention to detail ensures the best traditional or contemporary funeral services, all at a fair price.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The Company’s management team has xx years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
  • Quality products at affordable pricing: The Company will provide quality services at affordable pricing, as it has high-quality equipment and uses the latest techniques.
  • Location: [Company Name] will be able to service the entire metropolitan area of [company location] and its surrounding areas.
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