I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a licensed funeral home based in [location], offering funeral, cremation, and burial services to people of all faiths.
Services
[Company Name] offers a full range of funeral services, including:
- Cremation
- Funeral planning services
- Body preparation and interment
- Transportation
- Selling funeral merchandise (e.g., caskets, flowers, and memorial stationery)
Customer Focus
[Company Name] will serve the community of [location], offering both pre-need and current need clients. The demographics of the target customer profile is as follows:
- 52,313 residents
- Average income of $65,000
- Median age: 38 years
Management Team
[Company Name] is led by [Founder’s Name] who has worked as a mortician since his graduation from university. He has worked in increasingly responsible roles with some of the largest funeral homes in the state. As a result, [Founder] has an in-depth knowledge of both morgue operation, as well as client-facing service, bringing a working knowledge of both the technical (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.) of funeral homes.
Success Factors
[Company Name] is qualified to succeed due to the following reasons:
- The company will fill a market need in the diverse community we serve. The market need we aim to meet is offering funeral services at a range of price points. The company has surveyed the local population and received highly positive feedback, with residents expressing high interest in having more options for funeral home services.
- The Company is centrally located, with an elegant and functional facility, and park-like grounds.
- [Founder’s Name] has lived in [company location] all his life and has raised his family in the same community as the target market. He has many connections with the locals.
- The management team has a track record of success in the funeral home business.
Financial Highlights
[Company Name] is currently seeking $240,000 to start the company. Specifically, these funds will be used as follows:
- Facility design/buildout: $150,000
- Working capital: $90,000 to pay for marketing, salaries, equipment and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
