Juice Bar Business Plan Template

Juice Bar Business Plan Template

If you want to start a Juice Bar business or expand your current Juice Bar business, you need a business plan.

The following Juice Bar business plan template gives you the key elements to include in a winning business plan. It can be used to create a juice bar business plan, a juicing business plan and a smoothie business plan.

You can download our Juice Bar business plan template (including a full, customizable financial model) to your computer here.
 

Juice Bar Business Plan Example

I. Executive Summary

Business Overview

[Company Name] is an all-natural Juice Bar that serves drinks made from fresh and organic fruits and vegetables. We believe that natural food heals and strengthens our bodies, that is why our juices do not contain processed ingredients, fillers or artificial flavors.

We source our fruits and vegetables from [Location]’s fresh produce so that we are not just growing our business, but also helping our community. We handcraft our juices in small batches to ensure authentic freshness. We are dedicated to promoting a healthy lifestyle and making nutrition and nourishment accessible to everybody.

Products Served

Below is [Company Name]’s initial menu categories:

• Fruit juices
• Vegetable juices
• Holistic juices – crafted with functional botanicals and superfood ingredients to promote health, wellness & nutrition.
• Fruit Smoothies

Customer Focus

[Company Name] will primarily serve the residents who live within a 2-mile radius of our juice bar and workers within a quarter mile radius. The demographics of these customers are as follows:

• 68,827 residents
• 1,900 workers (who do not live the neighborhood)
• Average income of $64,700
• 78% married
• 51% in Management/Professional occupations
• Median age: 39 years

Management Team

[Company Name] is led by [Founder’s name] who has been in the food service business for [x] years. In her long experience in the food industry, she acquired an in-depth knowledge of the operations and marketing of running a food and beverage business before she started [Company name].

[Founder] graduated from the University of ABC where she majored in Business. She also has a certificate in food service management from the local culinary institute.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• There is currently no juice bar in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
• Our location is in a high-volume traffic area and will thus be highly convenient to a significant number of passersby’s each day.
• The management team has a track record of success in the juice bar business.
• The juice bar business has proven to be a successful business in the United States.
• Market trends such as healthy and organic living support our business opportunity.

Financial Highlights

[Company Name] is currently seeking $370,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $250,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

 

II. Company Overview

Who is [Company Name]?

[Company Name] is an all-natural Juice Bar that serves drinks made from fresh and organic fruits and vegetables. We believe that natural food heals and strengthens our bodies, that is why our juices do not contain processed ingredients, fillers or artificial flavors.

With our fruits and vegetables sourced from [Location]’s fresh produce, we are not just growing our business, but also helping our community. We handcraft our juices in small batches to ensure authentic freshness. We are dedicated to promoting a healthy lifestyle and making nutrition and nourishment accessible to everybody.

[Company Name]’s History

[Company Name]’s owner, [Founder’s name], has been in the food industry since [year]. She worked as a chef in known hotels and restaurants before deciding to open a juice bar of her own. Her long experience in the food industry gave her an in-depth knowledge of the ins and outs of opening a food and beverage business before she started [Company name].

As a healthy eater herself, [Founder] wants to encourage people to have a healthy lifestyle by improving their diet, specifically their beverage intake, which led her to start [Company name].

[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the juice bar.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began building relationships with farmers and suppliers to the local region

[Company Name]’s Products/Services

Below is [Company Name]’s initial menu. As you can see all items are classified under the following four main categories:

• Fruit juices
• Vegetable juices
• Holistic juices – crafted with functional botanicals and superfood ingredients to promote health, wellness & nutrition.
• Fruit Smoothies

 

III. Industry Analysis

The Juice Bar industry has grown steadily over the past five years. The industry is anticipated to grow 1.9%, because consumer spending and per capita disposable income are estimated to increase. Demand for industry products will continue to increase along with health-conscious trends, keeping revenue stable.

The industry will continue to evolve over the next five years, in line with consumer preferences. Higher demand will enable stores to boost prices despite competition. Companies are expected to counteract competition by focusing on quality and offering a wider variety of complementary food products, including salads, soups and healthy snacks.

The industry has also been invigorated over the past five years by the cold-pressed juice craze. Cold-pressed juice has hit the mainstream and given rise to hundreds of new juice bars, which typically sell juices at high price points. The cold-pressed juice craze is expected to continue for at least the short term, as consumers continue to demand menus low in sugar and high in nutrients.

 

IV. Customer Analysis

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location].

The area residents and workers we serve are affluent and hard-working and are expected to desire to live a more healthy lifestyle than the national averages.

The precise demographics of the town in which our retail location resides is as follows:

Customer Segmentation

We will primarily target the following three customer segments:

• Young adults: The juice bar will attract young adults looking for a spot to meet up with their friends.
• Local workers: Approximately 1,900 individuals work within a quarter mile of our location, and we expect a fair portion of these individuals to frequent us throughout the work day.
• Shoppers: With our location on a traditional main street, shoppers will visit when they tire from walking or are in need of a snack while shopping.

 

V. Competitive Analysis

Direct & Indirect Competitors

The following businesses are located within a 5-mile radius of [Company Name], thus providing either direct or indirect competition:

Juice Smoothie Cafe
Juice Smoothie Cafe operates a chain of more than 280 franchised fruit snack outlets in Florida and more than 30 other states. The chain specializes in real fruit smoothies, including low-fat, dessert, and power varieties. Juice Smoothie Cafe locations also offer salads, soups, wraps, and sandwiches, as well as breakfast items. In addition, many locations provide catering services. The first Juice Smoothie Cafe opened in 1993.

Freshie Juice
Established in 2014, Freshie Juice offers acai/pitaya bowls, smoothies, and fresh juices from 3 locations. The company has an extensive menu, and customers may add in a variety of beneficial boosters, such as vitamin C, proteins, omega 3s, and bee pollen. All bowls may be topped with a variety of granola, nuts, dried or fresh fruits, honey, or cacao nibs.

Jerry’s Juice Bar
Jerry’s Juice Bar has more than 600 franchisee-owned and operated stores in the US and 68 franchised stores in international markets. Its menu includes more than 30 varieties of custom smoothies, fruit juices and food items. Jerry’s Juice Bar locations include freestanding units as well as on-site kiosks in high traffic areas, including college campuses, gyms, and airports.

Competitive Pricing

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• High Quality Ingredients: [Company Name] will work with the best local farmers for its fruits and vegetables and take special care to create and market test its own house blends which will be appreciated by health enthusiasts.
• Management: Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all the local leaders, newspapers and other influencers, including the local leaders who fought the [Competitor] opening two years ago. As such, it will be relatively easy for us to build branding and awareness of our juice bar.

 

VI. Marketing Plan

You can download our Juice Bar business plan template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

• Offering all-natural healthy beverages, including cold-pressed juices and smoothies
• Offering unique house juice blends
• Offering a convenient location that offers both eat-in or take-out options
• Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents and individuals working within a quarter mile radius and living within a 2-mile radius of its bar. The Company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the juice bar.

Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].

Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.

Sampling
[Company Name] employees will initially give free juice samples to passersby to enable them to taste the quality of our house blend and learn about us.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events
Before opening the juice bar, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Pricing Strategy

[Company Name] pricing will be moderate, so customers feel they receive great value when patronizing the juice bar. Pricing will be higher than [Competitor 1], and on par with [Competitor 2].

 

VII. Operations Plan

Functional Roles

In order to execute on [Company Name]’s business model, the Company needs to perform many functions including the following:

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Product procurement
• Hiring and training staff

Kitchen Functions

• Food preparation
• Juice pressing, brewing and blending

Retail Functions

• Order taking and fulfillment (for take-out and eat-in)
• Customer service
• Janitor/maintenance personnel to keep the juice bar clean

Milestones

[Company Name] expects to achieve the following milestones in the following [] months:

 

VIII. Management Team

Management Team Members

[Company Name] is led by [Founder’s name] who has been in the food service business for [x] years. In her long experience in the food industry, she acquired an in-depth knowledge of the ins and outs of opening a food and beverage business before she started [Company name].

[Founder] graduated from the University of ABC where she majored in Business and received a certificate in food service management.

Hiring Plan

[Founder] will serve as [Company name]’s manager. In order to launch the juice bar, we need to hire the following personnel:

• Juice makers (3)
• Store manager (1)
• Administrative assistant

 

IX. Financial Plan

Revenue and Cost Drivers

[Company Name]’s revenues will come from the sale of juices to its customers.

The Company will have eat-in and takeout offerings to cater to a broad spectrum of customers in its target market.

The major costs for the company will be food and drink supply costs, salaries of the staff, and rent for a small, but prime location. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $370,000 to launch its coffee shop. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital. Specifically, these funds will be used as follows:

• Store design/build: $250,000
• Working capital: $120,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even

Key Assumptions

Below please find the key assumptions that went into the financial forecast and a summary of the financial projections over the next five years.

 

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement